While at Harvey Norman today I found this piece of inventive advertising:
A Choice award? How fantastic! Let’s investigate…
The CHOICE 2006 Shonky Awards
Ten products to make you weep in despair.
The CHOICE Shonky for Best Dirt Redistribution Goes to the iROBOT ROOMBA robot vacuum cleaner (CHOICE, November 2006)
But what really made us doubt was its dirt redistribution function: when the small dirt container starts filling up, every time the iROBOT bumps into a wall or obstacle, a little heap of collected dirt falls out again. iROBOT? iDonâ€™tthinkso.
Hmmm. Perhaps not quite what they suggested?
(As a disclaimer, I should note that I own a Roomba, and am extremely happy with it. I’m not sure exactly where Choice got its take from. Ditto their attack on the iPod in the same article, which seemed more designed to generate press coverage than actual consumer information).