A blast from Apple’s past

October 17th, 2006

Via Peeve Farm is this video from the 1997 MacWorld, with Steve Jobs announcing the deal with Microsoft.

It’s fascinating watching Steve – he’s so clearly hating what he has to announce, but he has to as it’s the only way to save the company. When the introduction of Internet Explorer as the default browser is announced the reaction from the crowd is almost savage. And how often does ‘non-voting shares’ turn out to be a big applause line?

(Of course, the reaction to Bill Gates makes anything for Steve look kind).

Really interesting to compare this to the Intel announcement, which was (in some ways) as big a cultural shift, but it didn’t cause anything like as much reaction.